B2B Content for Logistics Tech. Reported, Not Generated.
B2B Content for Logistics Tech.
Reported, Not Generated.
StoryScale works with parcel TMS, final-mile, and supply chain software companies that need content a logistics VP will actually read, not another blog post that could have been written by someone who Googled the industry last Tuesday.
About Us
Most B2B content reads like it was assembled from a template. That’s because most of it was. StoryScale is different. Founder John Agoglia spent four years as the sole content strategist at Pierbridge, a WiseTech Global company, building blogs, ebooks, webinars, email campaigns, and partner content from scratch inside the parcel TMS and final-mile ecosystem. His journalism career started in the late 1990s and has never fully stopped, spanning staff editorial roles at national B2B trade publications through decades of contributing work for Club Industry, Athletic Business, SNEWS, the Worcester Business Journal, and currently Health & Fitness Business. The result is content that sounds like it came from inside your industry. Because it did.
Outside logistics, John also works with companies in HR technology, fitness and health B2B, and professional services — industries where he brings the same editorial rigor and the same expectation that content should do actual work.
Why StoryScale
Industry fluency you can't train into a generalist. John has lived inside logistics tech — he knows the buyers, the product complexity, and the difference between content that fills a calendar and content that moves a deal forward.
Editorial discipline built in a newsroom, sharpened in SaaS. Four years owning a logistics SaaS content program. A journalism career that never stopped. That combination produces content that reads like it was reported, not generated.
Real metrics from real programs. 200% blog subscription growth. Page-one rankings for high-intent keywords. 3,000+ leads and 1,100+ MQLs from multi-channel campaigns. $5M+ in first-touch quarterly pipeline. This is a track record, not a capabilities deck.
Writing and strategy, or just one, depending on what you need. StoryScale works as a standalone writing resource for companies that have strategy covered, and as a fractional content partner for companies that need both. The engagement scales to where you actually
If you’re marketing a parcel TMS, WMS, final-mile platform, or supply chain software solution and you’re tired of content that doesn’t hold up in front of a logistics buyer, let’s talk. The first conversation is free and comes without a pitch deck.
Our Services
Freelance Writing
Need a specific piece written? John works directly with logistics technology companies — and select B2B SaaS, media, and membership organizations — on blogs, white papers, ebooks, executive thought leadership, case studies, reported feature and news articles, and webinar content. No retainer required.
