Scaling Success Through Data-Driven Stories
What I Write
Editorial / Journalism
Trade press and thought leadership
Contributed articles, bylined features, and industry analysis for B2B publications, corporate blogs, and brand media written with an editor's instinct for what actually gets published.
— Contributed articles for trade publications
— Bylined thought leadership for executives
— Industry trend features and analysis pieces
— Q&A interviews and profiles
— Newsletter and editorial columns
— Conference recap and session coverage
B2B Content Marketing
Content that earns its place
in the funnel
SEO-informed long-form content, sales enablement copy, and pillar assets that move prospects written with the full context of demand generation, not just wordcount.
— Long-form blog posts and pillar articles
— White papers and research reports
— Case studies and customer success stories
— Email sequences and nurture copy
— Sales enablement decks and one-pagers
— Website copy and landing pages
Industries and Beats
Writing is better when the writer has genuine domain knowledge. Here's where mine lives built across nearly three decades of editorial leadership, B2B SaaS, and trade journalism.
Logistics & Supply Chain
Shipping, parcel tech, and carrier management software; deep familiarity with WiseTech Global's ecosystem and the complexities of B2B SaaS selling into 3PL, and enterprise shipping operations.
Sports & Fitness Business
Former editor covering the business side of sport — equipment retail, health club operations, sporting goods brands, and fitness industry economics — not consumer fitness coverage.
HR Tech, Professional Services & Benefits
Mid-market and SMB HR technology including PEO models, benefits administration, and workforce compliance; built on content leadership at TriNet serving companies from startup to 1,000 employees.
Content Marketing
Practitioner-level expertise in content strategy, SEO, demand generation, and editorial operations, developed across trade publishing, corporate marketing, and independent consulting.
B2B SaaS
Full-funnel content across multiple SaaS verticals including logistics tech, HR tech, and insurance broker software; experience covering product-led growth, enterprise sales cycles, and category creation.
Nonprofit & Mission-Driven
Active board member at Literacy Volunteers of the Montachusett Area (LVMont); background in mission-driven communications that connects organizational goals to donor, volunteer, and community audiences.
Most content writers learn the industry as they go. I've spent years inside B2B trade publications, SaaS marketing orgs, and tech companies. That background means less ramp-up, fewer revisions, and writing that passes the "would someone who works in this field actually believe this?" test.
Editorial credentials
B2B Trade Editorial Leadership
Former editor at sporting goods and fitness industry publications covering brands, buyers, and business trends
Sports & Fitness Journalism
Business journalism background covering sporting goods and fitness retail, fitness business, and health club industry
SaaS Content & Enablement
Led content at TriNet (HR tech) and Pierbridge / WiseTech Global (logistics tech) — pipeline-generating campaigns and sales assets
MS, Integrated Marketing
Graduate-level training in content strategy, audience development, and multi-channel communications — Lasell University